Sam’s Club wanted to create more buzz and interaction for their Super Bowl LVI TV spot “Like a VIP”. So with the help of Kevin Hart, we gave away VIP like prizes during the big game on their social channels.
Sam’s Club
Finally 2 minutes before the end of the Super Bowl, which ever yard line the ball was at would be the price to become a Sam’s Club member. As a result, Sam’s Club earned 206K New Memberships.